one of our team members on the phone to a client
About Us An experienced and friendly team

Independent finance brokers

We are considerably experienced professional finance brokers, who specialise in providing the most competitive loan facilities, quickly and with the minimum of fuss.

Our independent status has allowed us to establish an extensive and enviable panel of lenders, made up of all the leading secured loan providers. This enables us to offer a considerable range of options to our clients.

We can provide the best rates and highest loan to values, together with the most flexible underwriting to help us cater for customers whose criteria falls outside lenders’ normal scope and criteria.

Unbeatable customer service – Nothing is too much trouble

We ensure that we are available to speak to our clients from 8am till 9pm, 7 days a week.

We are very organised and efficient, ensuring that any questions or requests are answered or dealt with quickly.

Our aim is to ensure that all loan facilities are completed quickly, whilst ensuring that the whole process from start to finish is kept as simple and straightforward as possible.

Whenever you deal with us, you will not experience high pressure sales. We are very experienced finance professionals, not salespeople.

Meet the Team

Daniel Wilkin

Chief Executive Officer

Dan joined The Personal Finance Centre 4 years ago working as Risk and Compliance Director and then later as Chief Operating Officer.

Before joining the team he now heads up, Dan spent over 20 years working for one of the ‘Big 6’ energy suppliers in a number of senior roles including Customer Services, Regulation, Compliance and Policy.

Dan is passionate about people and looking after our fantastic staff, to ultimately enable them to deliver fantastic outcomes at all times for our customers.

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Daniel Wilkin
Daniel Wilkin Chief Executive Officer
Experience: 4 Years

James O’Reilly

Head of Secured Loans and Bridging

Qualifications: CeMAP

James joined The Personal Finance Centre 8 years ago where he initially worked as a loan advisor. He now runs the secured loans team, and also looks after bridging finance. Previous to this James worked in the finance industry for 4 years.

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James O'Reilly
James O'Reilly Head of Secured Loans and Bridging
Experience: 12 Years

Carla Morrill

Compliance Manager

Qualifications: CeMAP

Coming from a background in Quality Assurance and Audit, Carla joined The Personal Finance Centre 2 years ago as Risk and Compliance Officer.

She progressed quickly in this position, supporting the enhancement of the Compliance Function, which ultimately led to Carla becoming our Compliance Manager.

Contact Carla
Carla Morrill
Carla Morrill Compliance Manager
Experience: 2 Years

Donna Hope

Loan Advisor

Qualifications: CeMAP

Donna has over 20 years of experience within the Financial Services Industry. In January 2021 she started working for The Personal Finance Centre within the secured loan department. Since this date she has helped hundreds of clients achieve their financial objectives.

Donna’s in-depth knowledge within the 2nd charge market continues to lead amazing customer outcomes. Clients often comment on the exceptional and detailed service received from Donna.

Contact Donna
Donna Hope
Donna Hope Loan Advisor
Experience: 20 Years

Mollie Adamson

Loan Advisor

Qualifications: CeMAP

Mollie has over 7 years of experience working in the Financial Services Industry. Over 3 years ago Mollie started working in our underwriting department, where she gained an incredible insight into all the second charge lenders policies and procedures.

She later moved into her current role as a Loan Advisor, where she works tirelessly to ensure our clients receive a great service and have the best outcomes.

Contact Mollie
Mollie Adamson
Mollie Adamson Loan Advisor
Experience: 7 Years

Gareth Gledson

Sales Support

Qualifications: CeMAP

Gareth has over 12 years of experience in Financial Services. He joined The Personal Finance Centre in 2021 as Sales Support. Here he works closely with our loan advisors to expertly package loan applications, seeing them through to completion.

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Gareth Gledson
Gareth Gledson Customer Support
Experience: 12 Years

Paul Harland

Senior Sales Support

Qualifications: CeMAP

Paul has an impressive history working in Financial Services, with over 30 years of experience. He started in banking with TSB (then Lloyds TSB), before moving into the secured loan industry in 2005, then joined The Personal Finance Centre in 2016. Paul works with Gareth helping our loan advisors package secured loan applications.

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Paul Harland
Paul Harland Senior Customer Support
Experience: 30 Years

Nick Potter

Customer Support

Nick started working in Financial Services in 2016, when he joined The Personal Finance Centre. Working in a number of wide ranging roles during his time, Nick has gained a strong knowledge of the industry.

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Nick Potter
Nick Potter Customer Support
Experience: 8 Years

Susan Andrews

HR Consultant

Qualifications: FCIPD

Sue started working in the finance sector in 1991 and later worked in the care sector before returning to the Finance Industry. She is a Fellow of the Chartered Institute of Personnel Development.

Contact Sue
Susan Andrews
Susan Andrews HR Consultant
Experience: 7 Years

The Personal Finance Centre is based in Hull, where our experienced team provide secured loans to clients throughout the whole of the UK.

Every time you call us, you will speak to a very experienced professional. For your convenience we do not use call centres or telephone queuing systems.

What to expect when you call The Personal Finance Centre

Our dedicated team will take the time to fully understand your financial requirements, what you are trying to achieve and your current circumstances. We will then prepare information about the various options that may be available to you.

Our normal process:

  1. When we first speak to you, one of our friendly advisors will ask you about what your requirements are, along with some questions about yourself.
  2. In most cases we can provide immediate detailed quotes about the best finance options that are available to you.
  3. Provided that you are happy with what we can offer, we will then arrange your loan facility for you.

For all your personal finance requirement, we also specialise in:

The Personal Finance Centre is a trading style of Key Loans and Mortgages Limited, which was established in 2008 and is registered in England and Wales (Company Number 06524192)

Key Loans and Mortgages Limited is Authorised and Regulated by the Financial Conduct Authority (Firm reference number 734892)

The Personal Finance Centre are Independent Finance Brokers, we are not a lender.

Our Reviews

Great Company!

"Really helpful staff. Very friendly and efficient. If I could give more stars I would."

Adelle H
Outstanding People

"Always kept in touch during the process to let me know what was goiung on."

Lee D
5 Star

"If I ever need a service they offer in the future I will not hesitate to use them again."

Excellent Service

"Looked after me well and went above and beyond, would recommend."

Alan R
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